Pricing and Marketing Your Home

The two important aspects when selling a home are price and marketing.
Michael will discuss with you in detail the two key ingredients in selling your home.

Pricing
DON'T over price or under price your home!
Getting the price right is critical to a successful sale. Too low, and it may sell quickly, but you could end up without enough money to facilitate a move or new home purchase easily. You might end up feeling dissatisfied or even a little ripped-off. Too high, and you could sit on the property for months or years.

- Misconceptions about Pricing
- Results of Overpricing
- Benefits of Pricing Right
- How to Price Correctly

Marketing
DO get the most eyes on your home!
Getting maximum exposure for your home is crucial in getting top dollar for your home. Most realtors just rely on a yard sign and the MLS Listing service to sell the homes. Don't necessarily expect just the MLS Listing to sell your home, let alone bring the most potential buyers to your home. Remember the more interested parties can mean thousands of extra dollars in your pocket. Discuss with Michael the best Marketing approach for your home.

Marketing Comparison
What Most Realtors Do:
- MLS Listing Service
- "For Sale" Sign

What Some Realtors Do:
- MLS Listing Service
- Personal Website
- Newsprint
- "For Sale" Sign

What Michael Does:
- MLS Listing Service
- Advertising in Metrotown Mall and Lougheed Town Centre
- Target Mailing
- Personal Website
- Company Website
- Newsprint
- "For Sale" Sign

Remember the more people who are aware of your property equals maximum price for your home. Do not let anybody tell you any differently!

 

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